Graphik: Bulletpoint Abstracts issue 1/2018 (English)

Gabriele Melischek/ Josef Seethaler: Gender Bias in Austrian Election Campaigns? Explaining Visibility of Candidates in Television News

Underrepresentation of women in politics and society constitutes a serious democratic deficit. The study investigates possible predictors of a gender bias in the newscasts of the Austrian public service broadcaster ORF, covering all four Austrian parliamentary election campaigns between 2002 and 2013. Regarding frequency and amount of speaking time, the analysis indicates an enduring gender bias in coverage of parliamentary candidates. Results of multivariate analyses of possible predictors relating to both, the media and the political side, show that the bias persists even after controlling for some of the most important news selection criteria, such as political prominence, non-political celebrity and parliamentary experience. For the first time using news releases indicating the parties’ support for some candidates as frontrunners, the findings reveal that political PR primarily works in favor of male candidates.

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