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Graphik: Bulletpoint Abstracts issue 1/2017 (English)

Kai-Uwe Hellmann: On Seniors Consumption. A Literature Review

Only since the 1950s, there exists academic research concerning the consumption behavior of the elderly, particularly seniors, in North America, and for Europe since the 1990s. The main focus lies on consumption in a narrow sense, exclusively related to all activities that fall into the category of shopping. Everything else, that means the real use of the goods and services by older people in daily life, has been neglected almost completely, as is being demonstrated in a first evaluation of a related literature research. The article documents the present state of art of seniors’ consumption research that distinguishes between pure shopping and the subsequent consumption of goods and services by senior consumers.

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