Graphik: Bulletpoint Archive: Abstracts issue 2/2014 (English)

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Petra Bernhardt: »Taferlkunde.« Visual Tools in Television Debates for the Austrian Federal Election 2013

Television debates represent a central component of political communication in election campaigns. During the campaign for the Austrian Federal Election 2013, television debates were used ­extensively, but also surprised with the use of visual tools by the discussants. Based on a qualitative content analysis, the article provides a typology of visual tools and discusses their strategic use by competing parties.

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